Thursday, May 10, 2007

The Google Economy




GooooOoOOoOooogLe………
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synonymous with search……..almost entirely………that’s what comes to my mind [and millions others’] when I hear the word now included in the dictionaries too. I have literally fallen in love with this organization….its inception, values, leaders, culture………..list goes on n on……

Larry Page and Sergey Brin the two “rockstars” who started this rave of a company and motto of “Don’t be Evil”.The ideology at Googleplex is of making products not for minting money but which would be beneficial to people and then the product is of such high quality that it itself draws the sound of the nickel.These two are so committed to making the clichéd usage of “The Information Age” a lot of sense by making comprehensive and relevant[through Page Rank] information available to people all over the world…..kudos to them….J

The myriad products offered by Google itself reflects this belief,whether it be Gmail,Google News,Google Earth, Google Scholar,etc.Each having the distinct flavour of Google,a carry forward of its trademark simple homepage on white background in this clustered age of advertisements and its periodic “doodles” on the sign Google.Here’s the best part,Google makes its money through advertisements based on its search results and Google itself doesn’t market or advertise itself but still has created an invaluable salivating brand equity.

One would not realize the effect this one corporation and its products has on entities and people all over the world,which believe or not are colossal to be understating it…..this is what is the “power” of The Google Economy.

I cannot imagine being online without Google being a part of my screen and there are millions like me who consciously or unconsciously are indebted to it.But professionals feel this is just the tip of the ice berg, with loads to come from the Mountain View stable. It has truly revolutionized the way people function online bringing efficiency to the core of all activities. Google does not follow other so called major firms in its proceedings and ensues in what it believes would be best for the people and in sync with its objectives as a concern,this leading to a lot of spats with Microsoft and Yahoo.

Birds have news that Google is now working on biotechnology and genetic information which would be a significant step in the field of health and medicine.People would be able to realize their own genes and customized therapies and treatments……sounds crazy…well that’s Google for you if you already had any doubt.

There might be a better search engine,email,etc devised by a company in future but none would be like Google and the way and speed in which it has reached:to this point that it has made its way to my blog…… Google shall always be a part of HistOry though its nowhere close to it also as of now……Long live Google.

By a Googler [forever]……………

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